Wednesday, September 12, 2012

8 Tricks For Giving You Better Home Bar

Weather conditions you're building a new house club yourself, or come with an existing club that you might want to spice up, there's a lot you're able to do to improve the look, mood, and results of your dwelling club. A good place to begin is always to accumulate some photos or take pictures of this popular searching watering holes. Evaluate which hits you regarding the subject and apply that to be a starting floor for your household club.

Read on for some guidelines to transform your home bar:

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Pick a coloration theme.
With regards to the feeling you're wanting to collection along with your club whilst your character, you may need to go with a coloration theme. One example is, for anyone who is taking a care-free and mellow really feel, use dark hues like doldrums, vegetables, purples, and so forth...the place when searching for an exceptional and invigorating dropped, appear much more towards vivid solid colors.

8 Tricks For Giving You Better Home Bar

Make certain your with capacity of is comfy, and not as well comfy.
You wish you and your guests to be secure, but you don't want them so secure that they can be sleeping your club. This really is in part why stools ordinarily posess zero back-rest. Without needing a back-rest also encourages individuals to toned within the club and obtain much more involved in the chat.

Get an excellent speakers.
Music has long been in the center of the club, so don't forget about this with your own house. Your club ought to have a huge variety of your favorite music, business oriented no cost online radio station, or an straightforward place for you and the pals to record their iphones and i-phones. Involve some before-decided on selections of Music that try on some mix up so that you will have anything playing device. straightforward accessibility to amount is critical for you to improve on the quantity on queue.

Flat Panel TV.
If you're a fan of sports, this can be a no-brainer, but it's also possible to make use of a TV to boost your club in various other ways. One among my top features is Wii online games along with the infamous Rock-band will almost always be winner instead of is unable to indulge you and your guests. Yet another good usage is to display surrounding images. They generate Digital video disks that present helpful images for this type of issue. Yet another good bet is Music training videos.

Keg Chillier.
This is among the capabilities which will have all your family members around in the home every last weekend. As guaranteed as beer is cool and going out of your home club touch, folks will be there to consume it along with you. If this becomes as well spinning out of control, pitch a keg fund container out.

Find the crucial barware.
Ensure that you have everything required to create refreshments when you wish them. This can include a glass or two shaker, a drink pitcher, barware cups (martini, beer, highball, low, and so forth...), swizzle supports, napkins, blackberry mobile phones salter, consume pourers, and so forth...

Dishes.
It might be wise to purchase a club mess up fitted. This minimal usefulness will help a lot towards cleaning up at the end of a night, splatters, and simply would make lifestyle less complicated

don't be skimpy around the lighting.
lighting is among the issues that tends to make the biggest influence to your dwelling club. That has a little purchase of some recessed lighting or dimmers, you can help your club from dreary to delightful.

These number of information will really help your club make certain that your friends and relatives have good times and excellent recollections from the put which you simply call property.

8 Tricks For Giving You Better Home Bar

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Pittsburgh Steelers vs Cincinnati Bengals Monday Night Football

Pittsburgh Steelers vs Cincinnati Bengals Monday Night Football Tube. Duration : 3.15 Mins.


Tonight should be a lovely game.. Got 1 play on NCAA hoops and 1 play on tonights football game... Your Free pick take the OVER in Chicago Denver tonight. www.TheWinningWagers.com Sign up for our Free College Football Sports Picks Joey Cassano paypal sport picks sport handicappers picks...

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Salting On Your Path to Vitality

So, when it comes to sea. Inadequate sea! It cups out its very daily life to profit mankind and gets only disdain inturn. Properly, it's possible this is a small over the top, but sea would not are worthy of you cannot hip hop it gets. It isn't manna from shangri-la, however it's great things. Necessary to daily life goods.

And here is anything I bet you did not know: Those who lessen their sea daily allowance to combat high blood pressure convey more cardiac arrest as opposed to those that don't. That in all probability has not been the blueprint.

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Now, to make certain, but if your document mentioned to stop sea, you'll want to discuss these matters over and done with explained medical doctor in advance of taking note of me. I am a little affected individual. Many people are understanding of sea equally other people understanding of, say, the vegetable tomatoes.

Salting On Your Path to Vitality

And here is generate an income found myself in the sea point. My anterior pituitary gland went on a work-slow-along strike in years past and chose to stick to it. As an element of my not-so-excellent pituitary journey, my adrenals run using fumes. Hypothyroid people today in all probability know what I am talking about his or her adrenals can be in the same boat. Thus I researched what I could do.

Wanting sea is just one manifestation of adrenals that will rather sleeping than see their obligation and do it. The adrenals harmony your bodys sea versus. blood potassium amounts, of course, if the balance gets beyond go up against, it certainly is sea that is for the quick ending of things-and your mind, your time amounts, for example.

My primary-point-in-the-a . m . schedule, then, gets underway with sipping a glass water using a 50 percent teaspoon of sea there.

However, not normal sea. Processing cleans away many of the enzymes from normal food market-keep sea and after that gives light weight aluminum to make the sea pass quickly. Except that we actually want these enzymes, and light weight aluminum is poisonous to the central nervous system.

Marine sea, alternatively, blesses our tissue by continuing to keep many of the enzymes and including almost nothing. It tastes like normal sea, but a lot better aftertaste, just about special. Celtic Marine sea has the fundamental-time status, but Deceased Marine sea and Nz sea are perfect, far too. When I uncovered Marine sea, I ended employing normal sea altogether.

Certainly, sipping brine would not do lots of perfect for your sea/blood potassium harmony if you're swilling along lots of blood potassium-such as Gatorade and various athletics products. So when you appeared a good work out using a athletics drink and ended up experience as being a pick up truck reach you, most likely you now know why. Find an issue that has at least as much sea as blood potassium, for example tomato veggie juice, or remain faithful to h2o-it's possible using a pose of " lemon " to dress it somewhat.

Salt's not all you are able do in order to veggie juice your adrenals, however it's a smaller, easy commence.

Salting On Your Path to Vitality

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Rookies To Watch While In The NFL

Like a lot of a lot of little sporting events-crazy guys, in my formative years I had been a soccer cards aficionado. One matter we never ever recognized about soccer cards is the reason why out of law school cards had been usually worth more dollars than any other cards. I provide this up, because I'm likewise confused when it comes to out of law school deals inside Nhl.

How come newcomers -- players who haven't attained anything at all inside league are given inflated sums of money and hang up in jobs to hurt their groups by patiently waiting? Just to illustrate: two-time Tremendous Pan MVP Mary Brady authorized a binding agreement file format that included Buck32 , 000, 000 confirmed, evergreen All-Professional player and long term Lounge of Famer Orlando Speed authorized an expansion with Buck18 , 000, 000 confirmed, and out of law school quarterback Alex Jackson - who had been a 60 minute-season wonder at the sports manufacturing plant that is certainly The state of utah, and who has not considered 1 take in a common time game - authorized a binding agreement that guarantees him Buck24 , 000, 000. Interesting.

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This current year displayed more initially-around holdouts and even more acrimony in Nhl out of law school negotiations on prices than any in latest ram. At some point, players like David Pollack, Adam Jones, Roddy White and Cedric Benson had been predicted rookies with regards to respective groups. Even so, thanks partially thus to their long holdouts, in right this moment probably none of the players number to break into the starting off selection arrive 1 week One.

Rookies To Watch While In The NFL

The paradox we have found these players are squabbling on the moderate rise in money - through moderate I mean in proportions, not in precise numbers - and with that risking their long-time period earning potential. By patiently waiting, these newcomers are missing out on precious acclimation amount of education stay, they're offending themselves using their trainers, teammates and supporters, and earning reputations as individuals who are complicated to cooperate with. Additionally, the background for newcomers that procrastinate more than ten days is really a practice damage.

The Nhl is during reducing a different combined dealing arrangement. I wouldn't be surprised (and am really seeking) a big difference that organizations a out of law school pay scale, much like what the NBA has into position. inside NBA program the contracts' time-span and worth are calculated with a managed to graduate size and pre-specified according to when players are picked out. starting off this inside league would successfully conclusion Nhl out of law school holdouts, and aid be certain that additional money is purchased attained Nhl players compared to the potential-crammed initially-around selections who have a hit-or-pass up background inside league. I would not see the location where the NFLPA would have trouible with this, considering the fact that about 80 percent from the players inside league wasn't No. 1 selections as well as a pay scale will mean additional money for the children.

Strategies : 10 newcomers we expect to have a particular, concrete affect on their crew's fortunes this holiday season, for good or unwell. We would guarantee that of the ten groups these players symbolize, those which get the most output using their initially-season players could be the ones still still living in Economy is shown.

T.T. Arrington, RB, Arizona

The Cardinals include the trendy individual go with this holiday season inside inadequate NFC West. Arrington practices inside footsteps from the NFL's foremost rusher, Emmitt Jackson, who the marketplace and old following the 2004 time. That looks more dramatic than it can be, since it is not wish Jackson really does anything at all in Arizona. Arrington smothered both the,000-property mark at Cal final autumn, and possesses the speed and protein shake becoming a prosperous scat returning. Even so, he's compact (5'9'' 214 lbs.), he has fumbled 2 times by two preseason games, and it also remains to be witnessed no matter whether he can take an Nhl knocking.

Derrick Velupe, Lb ., Kansas City

To date I have heard from numerous solutions this youngster is only a creature. He was undoubtedly the ideal defense inside nfl draft, but he stowed to No. 15 and fell into to the Chiefs' lap. Velupe will enroll in Sammy Knight, Patrick Surtain and Kendrell Bell in a retooled Nited kingdom.D. immunity. Whenever you can come across anyone vehicles more than enough to take your guarantee, gamble your mortgage loan on Velupe for the reason that Protective out of law school of year.

Heath Burns, Ght, Pittsburgh

The Steelers haven't really utilised the small lead to the driving game (normal of 18 attracts per year due to the fact 1998). In truth, that they had favour a sixth lineman than just a successfully pass catcher inside Ght slot machine game. Burns could transform all of the. With confident hands and fantastic pace, Burns could portion up some seams inside immunity this autumn. Plexico Burress has disappeared so Pittsburgh is going to need other playmakers to improve. Also his dimensions (6'5'' 256) is likely to make him a welcoming reddish area concentrate on.

Scott Nugent, Nited kingdom, New York City Water jets

Doug Brien converted 83 per cent of his begins 2004, but was shown the following a couple neglected game receiving area goals neglected against Pittsburgh final Economy is shown. Challenging herd. Go into the youngster. Nugent gained the Lou Groza Award final autumn and was legendary at Ohio State. He was thought worth another around go with by New York City, the 3rd top a kicker has ever been drawn up. New York's type applies to a lot of close up games. Actually Nugent will facial area a good amount of clutch system kicks this holiday season.

Matt Jones, WR, The town of jacksonville

The Jags go with of Jones twenty first all round might have been the shocker from the initially around in The spring. he's a converted quarterback from Wyoming, and will be likely to measure correct in and lead. final season's No. 1 go with Reggie Williams experienced an awful out of law school time, and other than 36-season-old Jimmy Jackson the Jags don't have much of a acquiring corps. Byron Leftwich could there will be an outbreak season, however if that is going to transpire than Jones may have to make mismatches (he or she is 6'6'', 242) he'll almost certainly facial area.

David Pollack, Lb ., Cincinnati

When Pollack what food was in Ga, the trainers once suffered from to take him over train area for the reason that wrongdoing just could not get anything at all performed while he was to choose from. He was that dominating. The Bengals are hoping that she may make the adjusting to linebacker inside their 3-4 alignment. Pollack presented out for 20 times, which often can stunt his advancement noisy . this specific time. Even so, he'll have the advantages of trying to play together with school team mate Odell Thurman. Thurman was found inside minute around by Cincinnati as well as being predicted being a starting off linebacker for that league's twenty sixth-positioned manage immunity.

Alex Barron, OT, Saint. Louis

What an area for Barron, school football's Outland Trophy safe bet final autumn, to stay. He actually reaches trainee close to Adam Timmerman and for a passing fancy range as Orlando Speed. Barron besides presented out, which angry down head mentor Scott Martz, but he neglected his initially train following he authorized while using group - unexcused. You ought not risk get in Martz's doghouse. Just consult Kyle Turley.

Cedric Benson, RB, Dallas

being a Has supporter I'm ashamed with this particular whole scenario. Just as if it had not been poor more than enough that we were forced to gaze in fear at his panic on nfl draft time (you recognize, while he started off panting, perspiration, talking and sobbing throughout his meeting with Suzy Kolber following he was decided on 4th with the Has) today we have to hold back for him helping put his hpye to one side and stay a team player. He will make it as much as me with 1,000 metres and 10 touchdowns.

Roddy White, WR, Metro atlanta

White presented out for that initial two many days of stay and, wouldn't you recognize it, he became damaged (foot) within his initially preseason game following his go back. Practical goal on the grounds that his injuries experienced any bodily url to his procrastinate I'm just announcing it's poor karma. Some in Falcons stay firmly insist that Unrivaled Price continues to be the No. 1 radio in Metro atlanta, but still people suppose that text messaging isn't get lower to free up cap place. The court still is out. But it's very clear that large things are expected from White, your second wideout Metro atlanta has brought inside initially around by two a long time (Michael Jenkins in 2004).

Sam Gibson, WR, Philly

Acceptable, is often a tendency.A. staying way back in stay requires the obligation down Gibson. Even so, who knows the time that whine bum will hold up this holiday season. No matter, the Silver eagles shortage a No. 2 option, and gossip has it that Gibson has looked fabulous this July in stay. He was labeled as smooth throughout his time at Ga, but he could floral within the direction of an group player like Owens (just joking).

Respectable speak about: Ferrari Williams, RB, Tampa bay Clean Erasmus David, DE, Mn Jammal Brown, Samt, New Orleans Daryl Blackstock, Lb ., Arizona Roscoe Parrish, WR, Zoysia grass, Chelsea Henry, WR, Cincinnati.

Doc's sporting events latest Reports:

2005 Pac-10 Preview

2005 Securities and exchange commission's Preview

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Rookies To Watch While In The NFL

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Tuesday, September 11, 2012

MLB Betting 2011- The Chicago White Sox with Doc Sports - Part 3

MLB Betting 2011- The Chicago White Sox with Doc Sports - Part 3 Video Clips. Duration : 3.87 Mins.


bit.ly & bit.ly The Chicago White Sox - In part 1 we took a look at the Cleveland Indians, the most profitable team so far in MLB and in part 2 we focused on Boston Red Sox who have been the third worst team to bet on overall on the year. But what's up with the Chicago White Sox? So what does our Doc's Handicapper Robert Ferringo make of their lack of scoring and losing ways? Check out Part 4 on our YouTube page at SBRdotTv for the handicappers take on the White Sox. What do you think? Leave your comments below and SUBSCRIBE to our channel to receive the latest videos. Want more MLB info? Visit bit.ly for the latest baseball betting news. Join us NOW: Facebook: bit.ly Twitter: bit.ly Place your bets at: Bookmaker: bit.ly 5Dimes: bit.ly Bodog: bit.ly BetJamaica: bit.ly DSI: bit.ly Outside of the US bets: Pinnacle: bit.ly

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Publishing Product sales Clone - 5 Errors Copywriters Make and How To Avoid Them

My wife Wendy hosted a horse show at our place on Saturday - which gave me the excuse to take my new Porsche 911 Turbo out to slay The Dragon.

Never heard of The Dragon? Most people haven't.

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It's a humble, shoulderless, two-lane blacktop - officially designated US 129 - that snakes up through the North Carolina Smokies from Robbinsville ... around the West end of The Great Smoky Mountain National Park ... past picturesque lakes and cliffs with 100-mile views ... to a mountain pass they call Deal's Gap.

Publishing Product sales Clone - 5 Errors Copywriters Make and How To Avoid Them

All the way to The Gap, you're immersed in breathtaking scenery -- and as the road winds up the mountain, increasingly radical curves.

Near the top - where US 129 collides with US 28 -- you'll find The Deals Gap Motorcycle Resort.

If it's a weekend, you'll see hundreds of GSX-Rs, Hayabusas, ZX 14s, ZZR 1400s and other scorching-fast sport bikes - and more Corvettes, WRXs, Austin Minis and Miatas than you could possibly shake a dipstick at.

You'll also see The Tree of Shame - decorated with parts from the motorcycles and cars that "almost" made it through the next 11 miles unscathed.

... Because this is where highway 129 sheds all pretense of being merely a "challenging" road and becomes The Dragon.

The next few miles down the mountain into Tennessee boast 318 of the tightest, most vicious curves anywhere in the world. One-hundred-eighty-degree curves. Off-chambre curves. Blind, decreasing-radius curves.

Every 183 feet or so. For eleven heart-stopping miles.

And many of them run right along the edge of a cliff.

Entire sections of The Dragon are so treacherous, they've earned names like "The Switchbacks" ... "Rebel's Revenge" ... "Gravity Cavity" ..."The Chicanes" ... and "Killboy's Corner."

Scary - right? You bet - which is why speed freaks all over the world dream about their first dance with The Dragon.

Since it's less than one hour from my garage, I'll betcha I've straightened out those curves maybe 100 times or more. And each time I go, I meet guys and gals who actually shipped their bikes from Great Britain ... Europe ... and even Japan - just to earn that little yellow dragon sticker for their helmets.

But some of the folks you'll meet on The Dragon just shouldn't be there. We call them "The Squibs" - with their brand-new bikes, brand-new leathers and maybe 100 miles of total riding experience under their butts.

Watching them is to the eyes what a fingernail being scraped across a chalkboard is to the ears ...

They get into gravel at the edge and wind up sliding down the road as if it were coated with ice ...

Or, they tear into a blind curve too fast and -- blissfully unaware that the turn is about to tighten up on them - they wind up in a tree ...

Then, there are the really, really dumb ones: The Squibs who cross the double-yellow to pass on blind curves.

With hundreds of bikes, sports cars, family cars and even trucks plying The Dragon on a weekend day - precisely half of them in the on-coming lane -- those Squibs might as well be playing Russian Roulette with three rounds in the cylinder.

And so, day before yesterday, with the Porsche's twin turbos screaming, I careened around one of The Dragon's most infamous curves and pulled up behind a kid on a sport bike tailgating a Winnebago. The biker was understandably impatient - desperate to get around the creeping camper and get on with his curve-carving.

"Don't do it ... don't do it..." I said to myself. And then, sure 'nuff, he did it; he dropped two gears, nailed the accelerator and shot around the camper right on a blind curve.

I cringed, expecting to hear the sound of impact and shattering glass as the 450-pound bike met the 12,000 pound truck I was sure was on the other side of that curve.

Fortunately, it never came.

And so on the 50-minute drive home, I got to thinking about Squib Moves in general ... Squib Moves I've made in my own life ... and ultimately, the Squib Moves nearly all copywriters I've worked with are guilty of (yes, at times, even me!) ...

5 SQUIB MOVES COPYWRITERS MAKE AND HOW TO AVOID EACH ONE

The names have been changed to protect the guilty ...

Squib Move #1 - Procrastinating: Fred has a reputation of being one of the slowest writers around. Ask him to give you a 24-page magalog, and you know it could be three months or even more before you see the first draft.

And so, although Fred writes killer sales copy, he doesn't get nearly as many assignments as he should.

But the thing is, Fred isn't slow at all. Once he gets going, he can crank out copy like there's no tomorrow.

Fred's problem is getting going.

See, Fred is one of those guys who's easily overwhelmed. And so when the client's research package lands on his desk - and when he contemplates the enormity of the task before him - he pulls a Scarlett O'Hara: He decides to think about it "tomorrow."

It's a Squib Move and Fred knows it. Because soon, the days turn into weeks ... then months ... it's only a matter of time before the client calls and yells, "Where the @#!@ is my @#%$!ing copy?!"

At that point, to get the client off his back, Fred rushes through the project without giving himself time to fully immerse himself in it - and winds up delivering something that's far weaker than it could have been.

... So what's the best solution for Fred - and for you if you can relate?

Here's my advice ...

A. Drop Everything: The minute a new job hits your desk, drop everything. Read everything the client has sent you. Take a full day if you like to Google everything and plump up your research package.

Then, go back to whatever you were doing.

That can give your subconscious a couple of weeks to chew on this new project while you're finishing the one at hand.

You'll be amazed at how many insights, headlines and other great ideas your brain serves up to you - and when you're ready to begin writing, it'll all be right there; waiting for you to use it to make your sales copy sing.

B. Compartmentalize: Procrastination is often born of intimidation - and intimidation comes from becoming obsessed with how massive the task before you truly is.

The best way I know to erase that intimidation is to constantly remind myself that I don't have to write a promotion today. All I have to do is read the research ... or create a starter outline ... or throw a few thoughts down on paper.

Or maybe I've already done that stuff - and all I have to do today is sharpen those thoughts ... or flesh them out a bit ... or add transitions ... or hone my word choices ... etc.

Before I know it, I'm done, and I never once risked the intimidation that would have come from telling myself I had to write a complete promotion.

C. Bribe Yourself: I like quitting work early. I deserve it; most days, I begin working at 3:00 or 4:00 AM. By noon, I've put in more than a full day.

So if my pressing deadlines have been met, why shouldn't I take the 911 out for a spin or hop on the Harley or go get my monthly scalping at Harrah's Cherokee Casino?

And so I set manageable goals for myself each day. "Once I get XYZ done," I promise myself, "I'm giving myself the rest of the day off."

Ahhh ... my favorite boss: ME!

Give it a try if you like. You'll be surprised how rewarding yourself for accomplishing interim goals in your copywriting projects helps you keep stuff moving and get each project done faster.

Squib Move #2 -- Overthinking: Wilma is a new copywriter who lives in Europe. By the time I met her at an AWAI event in Florida, she had studied literally thousands of pages of courses, books and e-zine articles about copywriting. She had all the fundamentals, philosophies and formulas down cold. She could recite Hopkins, Caples, Masterson and Makepeace verbatim.

... And when I gave her her first paid assignment, she froze like a deer in the high-beams of an on-coming Peterbilt.

Wilma's problem wasn't that she knew too much. Wilma's problem was that she was thinking about the stuff she'd learned - and all the stuff she thought she had to do in each promotion -- instead of thinking about her prospect.

My advice to Wilma was simple: Forget everything you've learned about selling and especially about writing copy. Don't worry -- it's still stored away in your brain and your brain will feed you what you need when you need it.

But instead of thinking about strategy and tactics, try focusing on your prospect - his fears, frustrations and desires. Think about how your product connects with his most compelling resident emotions - his dominant emotions.

Then lean back in your chair, close your eyes and imagine you're in a room with him and just let your fingers do the talking.

If you had to make the sale, what would you say? How would you begin the conversation? What would you say next? What would you have to prove to him? How would you prove it? What would he say? What would he ask? How would he challenge your claims? How would you defuse his objections? How would you make not ordering feel like a major blunder?

Why not give it a shot? You'll be amazed at how your brain feeds up dos and don'ts from your training to guide you as you work through the process.

Squib Move #3 -- "Me-Too" Headlines: Whenever I saw a new project from Barney, I knew there was a better-than-even chance his headline would be little more than the recycling of a headline I'd seen a bazillion times before.

If he was selling a remedy for high blood pressure, I could expect his head would read "Got High Blood Pressure?"

Or ... "Do you make these blood pressure blunders?"

Or ... "The doctor laughed when I said I'd lower my own blood pressure ..."

As Barney's copy chief, these regurgitated, warmed-over headlines drove me nuts. And what really chapped me was, most of his promotions worked pretty darned well!

But when we worked together on new headline test panels, we almost always beat the bejeezus out of the originals.

Barney's Squib Move was that he simply didn't respect the power of headlines enough to spend quality time with them.

My advice to Barney? "Write your promotion as you normally would with whatever placeholder headline you like at the top. Then, when you think you're ready to show me the sales copy - don't!

Instead, take a day off. Then, since you've already spent up to four weeks on the copy, why not spend a minimum of four more days focused entirely on your headline, deck and lead copy?

First, ask yourself, "How can I better meet my prospect at the point of his need? What are the most compelling ways to begin this conversation? What can I say right up front that will make it impossible for him to look away?"

Try a story lead ... an intrigue lead ... a skeptical lead ... a topical lead ... a pure benefit or USP lead - and whatever other types of leads you feel might work.

Then, pick your two or three strongest approaches and write two or three different headlines, decks and leads for each.

Today, Barney is one of the two or three best headline writers I know.

Squib Move #4 - Buried Leads: Betty had a way of letting her eyes roll up in her head and just blathering on for pages before getting to the point.

Thinking she was activating her prospects' dominant emotions, she'd presumptuously prattle on about how her prospects felt - or how they should feel -- about the subject at hand.

She'd lecture them about practical benefits they needed before ever mentioning the product.

She'd circle around and back over the same ground over and over again, leaving the reader disoriented, confused, frustrated and convinced that this was going nowhere.

She'd give me page after page of this froth and fluff: More than enough to make the reader pine for the sweet relief of death -- and plenty to make me wish I'd demanded combat pay for agreeing to copychief her.

Then, in what I can only assume was an obvious attempt to convince me that she'd given me more than my money's worth, she'd deliver 70 pages of single-spaced text - more than DOUBLE what I could fit in the mailing piece.

Needless to say, more than half her sales copy wound up on the cutting room floor - and much of it got sliced out of her first eight to ten pages.

Because that's where I typically found her real lead - back on page eleven or so.

Burying the lead is probably the most common Squib Move new writers make. Fortunately, it's also the easiest one to avoid.

Just read through each draft with your feelers out. Mark the point at which you feel your attention, curiosity and excitement jumping off the scale.

Congratulations - you've just found your lead!

Take a big, fat, red grease pencil and draw a line across the page just above it. Then, surgically remove all the hot air that came before it and paste it into a separate document entitled YADDA-YADDA.doc.

Who knows? Some of that stuff might come in handy for sidebars or for later in the text.

Squib Move #5 - Leaving Prospects OUT Of The Conversation: Dino's a great technical writer. He's got a mind like a steel trap when it comes to the technology that drives the gizmos and gadgets companies sell to each other.

But bless his heart, when it comes to relating to people, he's got one of the tinniest tin ears I've ever seen.

In a recent draft, he spent nearly 30 of the 60-some-odd pages he sent me for a health product citing cold, clinical, impersonal statistics.

By the time I was finished reading his sales copy, I knew how precisely how many Americans suffered from the malady and how many new cases would be diagnosed this year.

Plus, I knew how many folks suffered side effects from the drugs most commonly prescribed for the malady and what each of those side effects are. And I knew how the proposed natural alternative worked in the human body.

Worst of all, Dino went on for pages documenting for his readers (most of whom have the condition) how it adversely effects their quality of life - facts every blessed one of them is painfully aware of.

It wasn't a promotion - it was a doctoral thesis: Clinical, passionless, impersonal. Instead of talking with, empathizing with and advocating for the reader, Dino got up on his soapbox and talked AT him - about all those "other" people out there.

Frankly, I'm still working out the best way to help Dino with this. And again, I'm leaning towards recommending the use of a mental image to bring warmth and humanity to his sales copy.

Next time, I'm going to ask, "Does anyone in your family have this condition? Yes? Your mom? OK, here's what you do ...

"Start your copy with 'Dear Mom' and then write as if you were trying to help her personally.

Don't talk about "other people." If you cite statistics, personalize them "You know, Mom, as an over-50 American with this malady, you have a one-in-two chance of ..."

If you refer to side effects of drugs that treat the condition, empathize with her. Tell her you don't want that for her. Tell her there's a better way. Then take her by the hand and lead her through.

... So do us both a big favor?

If you ever send me a draft, take a lesson from Fred, Wilma, Barney, Betty and Dino?

You'll save us both a LOT of time!

Publishing Product sales Clone - 5 Errors Copywriters Make and How To Avoid Them

Docs Sports Betting

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Martini Club

The icy hand of winter held the city in its grasp. A stiff north wind roared down the canyons of the Loop before exploding into the vastness of Lake Michigan. In the midst of the gale, a rusty Ford Escort rushed northward on Lake Shore Drive. Inside the car, Sarah Riley fiddled with the control knobs trying to coax a little more warmth from the heater. Giving up on the heater, she twisted her lank blonde hair into a ponytail while keeping a nervous lookout through the rearview mirror.

Twenty minutes earlier, Sarah left a small South Side legal office. Anyone one watching would have seen her face flushed with anxiety, a bloody wound beneath her eye.

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At twenty-eight years old, Sarah has been a schoolteacher for six years. Small and slightly built, she is popular with her fifth grade students and coworkers. Non-threatening is the term others use to describe her. Now she is running from... what?

Martini Club

This is Sarah's story. First, I'm her brother Jack Riley, and it's my job to tell it here, just like I told the grand jury. Just because I drive a truck for the city doesn't mean I can't repeat what Sarah told me word for word. I went to Loyola and then spent four years in the crotch, sorry, the Marine Corps. It began two weeks earlier.

Saturday night, sitting at home reading Hemingway's "A Farwell to Arms," Sarah is absorbed in the problems of Henry and Catherine when the phone rings. Cousin Kate, the victim of a stalled car, begs her to come to her rescue. Despite her misgivings about driving out to Naperville on a snowy night, Sarah dutifully dons her coat and heads out into the storm.

With a silent prayer, she starts her old car and heads west on 95th Street to the Tri-State Tollway. Chicago slumbers under a blanket of snow. Entering the north bound ramp, the car slides sharply to the left before the worn tires regain their grip on the icy roadway. The rest of the trip is uneventful as Sarah merges onto the Eisenhower Expressway which a few miles later becomes the Regan Tollway. Exiting the Regan at Winfield Road, Sarah makes a quick right turn into the parking lot of a large shopping center. Spotting the martini bar from which Kate called, she scans the lot for her car. However, she cannot find her cousin's dark blue Mercedes. Easing into a parking space, Sarah picks up her cell phone and calls Kate. The phone rings four times before Kate's cheerful voice recites her voicemail greeting. Three more attempts produce the same result.

Releasing her seatbelt and zipping up her parka, Sarah steps out into the cold night. With her head down, she begins walking toward the bar. Ten feet from the door, a strong hand grips her arm from behind. Wheeling around, Sarah comes face to face with a man in a dark wool coat and black leather gloves. One hand continues to hold her arm tightly. "Are you Sarah?" he asks.

Sarah studies him before answering. He is at least six feet tall and appears to be her age. His black hair blows in the wind and blue eyes stare at her intently. "Yes, I am Sarah," she replies. "May I ask who you are?"

"Listen, I know this is odd, my name is Stan. I'm looking for Kate too. You're her cousin right? Let's go in and talk." he says nodding toward the bar.

Not sure what to do, Sarah allows herself to be led inside. A blast of hot air and noise hits her when Stan opens the door. Maneuvering through the crowd, they find two empty stools at the bar. "Order what you like," Stan says. "I'll be right back."

Not removing her coat, Sarah sits and orders a cup of coffee. The bartender looks at her mildly amused. "This is a martini bar and you want coffee?" he asks.

"Okay, let me have a Cosmopolitan, but light on the booze," Sarah replies. The bartender winks at her and in a few minutes returns with her drink.

"Here you go sweetheart, light on the booze. Anything for your friend?"

"Oh, he's not my friend, he just..." Dragged me in here Sarah thinks. "He'll order something when he gets back."

After the bartender leaves, Sarah scans the room for her cousin. The bar seems occupied by businesspersons staying at one of the many hotels that cling to the Tollway in this part of town. She wonders where Stan has gone.

Twenty minutes and one Cosmo later, she is beginning to doubt if Stan will return. Sarah idly spins the empty glass in her hands. Glancing at her watch, she decides to leave if he does not appear in five minutes. Her unease over Kate's disappearance begins to gnaw at her.

"I've been watching you. I bet you never thought you'd spend the night sitting by yourself." Surprised, Sarah looks up at a thirty-something man with thick glasses. He wears a houndstooth sport coat and a blue shirt open at the collar. His blonde hair has receded past his ears. "Pardon me," she stammers.

"Oh c'mon, a hot babe like you comes in here she doesn't think she'll be buying her own drinks."

"I don't know what you mean?"

"I mean playing hard to get doesn't always work. Listen I know, I've been there. I have more chicks than you can count, but there's always room for one more."

"Listen, you're not very nice, maybe you should go," Sarah replies.

"Geez, listen I'm sorry. You're part of my homework tonight. My name is David."

"Homework, I'm not sure I follow."

David drops into the chair beside Sarah. "You see I went to this seminar on how to meet women. Bought the book too. My homework for this week is to approach ten women in one night and start a conversation. You are number two."

"Oh my. Homework?"

"Yeah. You see the approach is called discordant-harmony. You create attraction by busting a woman's balls. Uh, so to speak."

"Well, David, that's very interesting but I..."

"You know that guy you're here with?"

"I'm not here with him. We're looking for someone."

"Like a pretty redhead?" David asks. "She was with your date earlier. Seem's like your boyfriend is two timing ya."

"He's not my boyfriend. What did the redhead look like?"

"Like I said, pretty, blue eyes, medium height, she was dressed in a business suit. Looked like a lawyer or something. Wouldn't give me the time of day. I'm not counting her as part of my homework, I can tell you that."

"Did you get here name?" Sarah asks.

"The guy called her something. Sounded like cat maybe."

"Could it have been Kate, by any chance?"

"Yeah, I suppose. Like I said, she was cold."

Sarah stares at David speechless for several moments until she sees Stan making his way through the crowd. Stan approaches them, looks at David and says, "Get lost, loser."

David scuttles to his feet and disappears into the crowd. Sarah turns to Stan as he sits down. "Have you found Kate?"

"No, and I am really starting to get pissed, but you know your cousin and her temper. Now it's what," he looks at his watch, "almost eight o'clock and it's snowing like hell outside. Where is that crazy woman? We were supposed to meet for drinks after work."

"Stan, I thought you did meet her."

"Nah, I didn't. Why, what do you know?"

"She just called me to come get her. I drove all the way out from the city. You must know more than I do. Should we call the cops?"

Stan snorts at her suggestion. "And tell'em what? Your cousin's a bitch who got us both out on a crummy night?"

"Please don't call her names," Sarah replies. "What if something is wrong? I can't get her on her cell phone."

"If she's pissed she won't answer. Believe me I know."

"What should we do?"

"I don't know about you Sarah, but I'm going to have one more drink and head home. Traffic's gonna be brutal. Glad I don't have to drive into the city. Unless you want me to get loser boy back for you, I suggest you hit the road." Stan beckons the bartender over and orders vodka straight up.

"Where were you the past twenty minutes?" Sarah asks.

"None of your business."

"Then why did you drag me in here? I thought you wanted to talk."

"Listen Sarah, I dragged you in here, I can drag you back out. Get lost and let me drink. Forget we ever met."

"But..."

Suddenly, Stan whirls and grabs Sarah by the shoulder. He turns his wrist and pain shoots down her arm. Slowly he says, "Get lost and forget you ever met me. You get the message now, or do I need to be blunt?"

Gasping for air, Sarah slides out of her seat and Stan releases his grip. Not looking back, she moves toward the door. In a curve of the bar, she sees David talking to a bored businesswoman with short black hair. For a moment, their eyes lock. Hands shaking, she stumbles out the door and into the night.

The next morning Sarah wakes up with a headache. Reaching for her bedside phone, she dials Kate's home number. No answer. Next, she dials her cell phone, again only the voicemail greeting.

Hit by a wave of vertigo when she climbs out of bed, Sarah steadies herself on the nightstand. Never much of a drinker, she feels the affects of the Cosmopolitan from the night before. Glancing at the clock, she sees it is too late for church. Sarah decides to take a shower and get ready for the day.

When Sarah steps out of the shower, she glances at her cell phone. The display reads "One New Voice Mail." Picking up the phone, she presses and holds down the number one button. Pushing wet hair from her face, she waits for the message to begin. Sarah's heart skips a beat when she hears Kate's voice.

"Hi cuz," Kate says brightly, "sorry about calling you out last night. I got my car started and was able to get going. Talked to Stan this morning, I understand the two of you had a drink together. Should I be jealous? Give me a call when you get a sec."

Sarah tosses her phone on the bed and sits down. Holding her head in her hands, she tries to put together a picture of recent events. Nothing makes sense. Grabbing her phone, Sarah reconnects to voice mail. This time she notes the time of the call, fifteen minutes ago. Next, she checks the phone's list of received calls. Kate placed her call from the 630 area code in suburban DuPage County. Naperville Kate thinks.

Taking her phone into the spare bedroom she uses for an office, Sarah sits at her computer and does a reverse lookup on the number. Several seconds later, she discoveres the phone number belongs to Stanley Haas. Could this be the Stan she met last night? Curious, Sarah does a Google search. The first search returns too many results so she narrows hear scope to Stanley Haas Chicago. This returns a more manageable twenty hits.

The first is a three-year-old story from the Chicago Tribune. According to the Trib, Stanley Haas is a suburban developer indicted for defrauding strip shopping center investors. Next, she reads a follow up story from the Daily Herald. In the Herald's story, DuPage State's Attorney Tom Franklin said charges against Stanley Haas were dropped because several witnesses recanted their stories. At the bottom of the page are two pictures. The first shows Franklin, the second Haas. Sarah's hands shake when she recognized Haas as Stan from the previous evening. The remaining search results are PR pieces regarding projects in which Stan is involved.

Why, Sarah wonders, would her cousin meet with Stan Haas? Her integrity as an attorney is above reproach. Something has brought the two of them together. The more Sarah stares at Stan's photo, the more chills race down her arms.

Monday afternoon as Sarah leaves school, her cell phone rings. Balancing a stack of books on her car, she reaches into her purse and pulls out the phone. "Hi Sarah this is David, we met at the martini bar on Saturday night."

Shocked, Sarah asks how he got her number.

"Oh yeah, well, I got it from Stan who got it from your cousin Kate."

"Well what do you want?" Sarah snaps. She is surprised by the tone in her voice, but this is absurd.

"I got a message from Stan. He says stay out of your cousin's business."

"Why?"

"I uh, don't know. That's all he said. But hey, listen, since you won't haggin' with Kate anymore what do you say we..."

Sarah slams the phone shut. Picking up her books, she tosses them in the back seat of the car. Sitting in the driver's seat, she turns the key. The engine gives a dry cough and belches black smoke from the tailpipe. Turning the key again, results in red lights illuminating the dashboard, but nothing more.

Fighting back tears, Sarah closes her eyes and rests her head on the steering wheel. She does not notice the dark Mercedes gliding next to her until the driver gets out and raps on her window. With a start, Sarah opens her eyes and looks up at Kate.

Opening the door, Kate pulls Sarah from the car and into an embrace. Afterward Kate holds her at arms length and studies her face. "Why are you crying?" she asks. "Is it your car?"

"Yes."

Kate looks at the rusty Ford. "I think it's dead."

"My car?"

"No," Kate says. "The battery silly, I think it's dead. Come on, hop in my car and we'll get you fixed up."

Sarah climbs into the Mercedes, and Kate settles behind the wheel. "Listen cuz, do you mind if we make one stop before taking care of your car?" Then, before turning the key, Kate snaps her fingers. "Is your car unlocked?"

"Yes, but it's okay, I have the keys."

Kate picks up her cell phone. "Let me call my auto club. I'll have them put a new battery in your car. You can pay me back later. How does that sound?"

"That's so nice, but you don't..."

"Don't be silly," Kate says. "What are cousins for? Go scoot and put your keys under the mat while I call them. I'll have them drop your car at your apartment." By the time Sarah returns to Kate's car, her cousin is completing the call to the auto club. Kate puts her phone away and looks at Sarah. "You remember Stan don't you? The guy you were drinking and flirting with on Saturday night."

"Kate, no! It wasn't like that. I was looking for you. Remember, you called me?"

"Oh that," Kate makes a dismissive gesture with her hand. "Stan and I had a fight. He can be so, what's the word. Oh yeah, a jerk. I am sure he liked you. Should I be jealous?"

Sarah shakes her head slowly. Kate glances at her and smiles. "Good. You don't need to get mixed up with a guy like Stan."

"What do you mean a guy like Stan? Sarah asks.

"Well, he's not very nice sometimes. We get along okay though."

Sarah's school is on 111th Street and Vincennes Avenue. In the early afternoon traffic, Kate is soon on 103rd Street and heading down the hill to Western Avenue. At Western, she turns south for another mile before pulling into the parking lot of a three-story office building.

Sarah glances at the building with apprehension. "How long do you think we will be?" she asks.

"It could be awhile. I told the auto club to bring your car by here in case you get bored. I have to get Stan to sign some papers and he won't be happy about them."

"What kind of papers?" Sarah asks.

"Believe me cuz, you don't want to know. Do me a favor though. Act cool about things will you. Whatever happens." Without waiting for a reply, Kate leaves the car and enters the building. Sarah trails behind. They ride an elevator to the top floor in silence. When the doors open, the two cousins walk into an office at the end of the corridor.

Stan is waiting in the dark reception area. After Sarah and Kate enter, Stan walks to the door and locks it. At a bank of switches, Stan flips on the lights. He looks at Kate and then at Sarah.

"Who do we have here Kate, your little sister?"

"Stan, don't be a moron. You remember Sarah from Saturday night."

As Stan looks her up and down, Sarah nervously pulls her jacket around her. She feels embarrassed to be dressed in a plain blouse and denim skirt while Kate and Stan are dressed in expensive business suits. Stan licks his lips. "Oh yeah I remember. How ya doin' Sarah?"

Sarah swallows before finding her voice. "Fine," she says softly.

Dismissing Sarah from the conversation, he turns to Kate. "What's so important you gotta see me right now?"

Kate motions at Sarah with her eyes. "Stan, why don't we go into your office to discuss this?"

"I got somebody in there, so let's take care of this now. I'm sure little Sarah won't mind." He turns to face her, "You don't mind do you?" Sarah shakes her head no. "You see Kate, everything is okay. Whatcha got?"

Kate throws a glance at Sarah and says, "Why don't you see if your car is outside." The sound of an automobile backfiring in the parking lot reaches the third floor. "It sounds like your car is out there now. Check and see if it's okay."

Sarah turns to open the door, but it does not budge. She looks at Stan. He smiles and shakes the keys at her. "You know I like having little Sarah around," Stan says. Why don't you just stay put." Sarah looks at Kate, but she just shrugs and opens her briefcase.

Clearing her throat, Kate hands Stan a sheaf of papers. "Stan the State's Attorney has decided to go ahead and press charges on the fraud complaint from three years ago. The court is going to allow the depositions of the, uh, missing witnesses entered into evidence. I know this is unusual, but according to my contacts several more witnesses have stepped forward."

"That's bullshit!" Stan yells. "There are no other witnesses. Who are these people, do you have a list?"

"It is in those papers I just gave you."

Stan rifles through the papers until he finds the list. "Great, I can handle these guys just like I did the last batch." He stares hard at Kate and Sarah. Sarah tries to shrink back into a corner.

"Stan you can't go around threatening witnesses," Kate says.

"Kate we both know I'm talking about a little more than threatening people."

Sarah lets out a gasp. Kate looks at her as if she forgot she is in the room. Turning back to Stan she says, "I'm an officer of the court, don't forget that. If I think harm may come to a witness, I have to report it."

Kate is bluffing and as soon as she sees Stan's reaction, she knows the bluff didn't work. Damn, she thinks. If only Sarah wasn't here. Kate thought bringing her would stop Stan from doing anything rash. Now Sarah's presence seems to have the opposite effect.

"Well, we have a real dilemma here don't we," Stan says. "Whatever this shit is about being an officer of the court, I don't buy it. We still have attorney-client privilege. I think the problem here is making sure little Sarah doesn't go around shooting her mouth off." He motions to Sarah, "Come over here."

Sarah sinks farther back in the corner. She tries to talk, but no words come out. Kate steps closer to her. "Stop it Stan. You're scaring her. Let her go and we'll figure something out."

Stan shakes his head and says, "Sorry Kate, it's a little too late for that." He reaches behind himself into a filing cabinet and he pulls out a Glock 9mm. "C'mere Sarah," he says as he raises the gun and releases the safety.

Kate steps in front of Sarah, as the Glock jumps in Stan's hand. The shot flies past them and shatters the door lock. Stan adjusts his aim and his second shot tears into Kate's chest. Now high on adrenal, Stan fires a third shot that goes wide of the mark. The bullet shatters as it strikes the wall safe to the right of Sarah's head. In the small room, slivers of the bullet fill the air like shotgun pellets. A small piece strikes Sarah just below the left eye. A larger fragment rebounds and hits Stan in the throat. With a groan, he reaches for the wound. Red arterial blood covers his hand when he pulls it away. Sarah watches in stunned silence as Stan slowly slides to the floor.

Her hands slippery with sweat, Sarah grabs the doorknob hoping it will open. The gunshot hardware shatters in her hand. She stumbles out of the office and into the hallway. As the door closes behind her, she sees David racing to Stan's body.

That's as far as Sarah got in telling me the story. After she got that far, the docs at Rush University Medical Center wheeled her into surgery. Course I don't need Sarah to tell anyone what occurred next. It's all in the police blotter down at District Five. But here's what happened.

Sarah ran down to her car. The new battery kicked that old engine right over. She headed back down Western Avenue to 103rd Street. When she got to Racine, she went north to the Dan Ryan Expressway. Hey, I have no idea where she was runnin' to. All's I know is, this is the route she took. She got off at 35th Street like she was going to a White Sox game. The cop's know this because a bus driver saw her sideswipe a streetlight at the bottom of the ramp. From there she headed toward Lake Shore Drive.

What she was doing I think was trying to head into the Loop. She worked one summer as an intern outta the police station on State Street. She never made it. Turns out David was following her from the moment she left Stan's building.

David wasn't good with the ladies. He was an even worse driver. The idiot caught up to Sarah a few blocks south of Soldier Field. Anyhow, Dennis ran into her and pushed her car off the bridge over 18th Street. It flipped a few times before stopping. According to the cops, David's car bounced off Sarah's Escort and skidded across two lanes of traffic before getting T-boned by a bus. There wasn't enough left of the moron to put into a shoebox.

So what I got is a dead cousin and a sister recovering from surgery. Personally, Kate and me was never close. So it is what it is. My mom's been going to mass each day praying for Sarah's recovery.

Me, I've been praying that Stan is rotting in hell.

Martini Club

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